The Real Problem Nobody Talks About

You spend lakhs every month on ads, SEO, and influencers.

100,000 people visit your website.

And yet, 97% disappear - no number, no email, no way back.

The real battle isn't for traffic.

It's for identity.

Who's visiting? Who's ready to buy? Who's worth retargeting?

Get that wrong, and you're burning budgets on anonymous browsers.

Two players promise to solve this: KwikPass and NitroX.

But they're built on completely different philosophies - and that changes everything.

Myth vs. Reality

Myth: "KwikPass identifies 3.5x more visitors than NitroX."

Reality: NitroX identifies 30-35% of users - higher than KwikPass's 25% - and pairs it with AI-powered intent insights, full data ownership, and an ecosystem trusted by 2200+ brands.

Identifying visitors is one thing.

Owning your data, understanding intent, and converting smarter is what drives real revenue - and that's where NitroX dominates.

35% > 25% - And Accuracy Beats Vanity

GoKwik claims KwikPass identifies 25% of anonymous visitors.

NitroX does better - 30-35% verified identification rates - powered by 98%+ accuracy.

• NitroX identifies more - consistently higher match rates.
• NitroX identifies better - no stitched shopper graphs, no mismatched profiles.
• NitroX identifies smarter - every visitor comes with an AI-driven intent score.

Already trusted by 2200+ brands, NitroX helps leading D2C, retail, and lifestyle businesses turn anonymous traffic into high-value customers.

Data Freedom vs. Data Lock-In

KwikPass identifies users - but keeps your data hostage:

• You identify via KwikPass
• You re-engage via KwikEngage
• You checkout via KwikPass

And if you leave? You lose ALL your data.

No exports. No CRM syncs. No control.

NitroX flips the script:

• You identify 30-35% of users via NitroX.
• You get full data ownership- names, numbers, emails, intent scores.
• You can download your data anytime.
• You integrate with your preferred CRMs like Salesforce, WebEngage, Zoho, Zoko, Bitespeed, Clevertap, Klaviyo, HubSpot, and more.

With NitroX, you're not just adopting a tool. You're joining an ecosystem already trusted by 2200+ brands.

Martech vs. Fintech - Know the Difference

Let's call it like it is: KwikPass is a checkout company.

Its DNA? Payments.

Visitor identification? Just another feature bolted on.

NitroX is a pure-play martech platform - built from the ground up for:

• Accurate identification at scale.
• AI-powered intent scoring of your visitors.
• Seamless integrations across all major CRMs.
• Driving incremental revenue across funnels.

KwikPass smoothens payments.

NitroX fuels growth - already powering 2200+ brands.

Setup in 5 Minutes - No Checkout Rewires. No Lock-Ins.

Getting started with NitroX is crazily simple:

• Just download the NitroX app directly from the Shopify App Store.
• Click install, and it integrates automatically into your store.
• Go live in under 5 minutes - no developers, no checkout rewires, no lock-ins.
• For Magento and WordPress, simply install our plugin.
• For custom or headless setups, just drop in our lightweight JavaScript snippet.

Meanwhile, with KwikPass:

• You're pushed into KwikEngage for re-engagement.
• You're tied into KwikPass checkout for transactions.
• And you can't download your user data.

With NitroX, you stay in control. You own the data. You choose your CRM. You decide your funnels.

KwikPass? It decides for you.

Intent > Identification

Identifying visitors is step one.

Understanding intent is where revenue happens.

KwikPass stops at: "This person exists."

NitroX goes further: "This person exists - and here's their likelihood to buy."

NitroX analyzes 30+ behavioral signals like time spent browsing, pages viewed, cart engagement, historical purchase behavior, etc.

We then assign an intent score for every visitor.

Your teams instantly know who's hot, who's warm, and who's just browsing.

NitroX turns identification into actionable intelligence. KwikPass doesn't.

Build Your Stack, Your Way

KwikPass ties you into its ecosystem. Sounds convenient… until Shopify's rumored third-party checkout restrictions go live.

If that happens, KwikPass merchants lose identification + engagement + checkout in one shot.

NitroX? Unaffected.

• We don't own your checkout.
• We don't force you into our tools.
• We don't lock your campaigns inside a single platform.

NitroX is a booster for your martech stack.

We fit seamlessly into your workflows - from Meta ads and CRMs to loyalty solutions and payment systems.

Campaign Freedom = Growth Freedom

KwikPass locks you into KwikEngage for messaging.

NitroX gives you freedom:

• Download identified + consented user data anytime.
• Sync it with CRMs like Salesforce, WebEngage, Zoho, Bitespeed, Clevertap, Zoko, and more.
• Run email, SMS, WhatsApp, Meta, Google, and Nitro Ads campaigns - your way.

NitroX doesn't just identify users.

NitroX gives you the freedom to convert them however you want.

The Nitro Ecosystem Advantage

Here's something KwikPass can't match: the Nitro ecosystem.

With NitroX, identification and intent insights are just the start.

Because NitroX is part of a larger growth engine trusted by 2200+ brands:

• Nitro Ads → Run intent-driven ad campaigns across 100+ premium apps, including food delivery apps, payment apps, OTTs, and social engagement platforms.
• Nitro Rewards → Drive retention via Sgamified post-purchase engagement and cross-brand coupon exchanges.

KwikPass gives you a checkout layer.

Nitro gives you a growth ecosystem - from identification to acquisition to retention.

Future-Proof in a Cookieless World

KwikPass's identity stitching relies on shared shopper graphs and network signals - but the web is changing fast:

• Safari blocks fingerprinting.
• Chrome phases out third-party cookies in 2025.
• India's DPDPA enforces explicit consent.

KwikPass's approach weakens as privacy walls rise.

NitroX is built for this future:

• Patent-pending, in-house algorithm.
• 100% DPDPA-compliant.
• Aligned with Google's Privacy Sandbox.
• Consent-first data flows to keep your brand safe.

While KwikPass patches workarounds, NitroX is architected for what's next.

Trusted by Brands That Scale

NitroX already powers India's first phone number-led identity platform, trusted by 2200+ high-growth brands:

• Nivia Sports: In just 30 days, Nitro drove a 2% lift in our e-commerce revenue and identified 18.18% of visitors - a game-changer for growth.
• Belleza Jewels & Primo Jewels: In the initial 1 week, tapped into 80% of customers who dropped off while browsing , identified 60% of those users and drove 5% of the store revenue.
• Sudathi: 2X higher ROAS across campaigns & identified 40% of website visitors.

Through Nitro Ads, we amplify reach across India's biggest platforms - including food delivery apps, payment apps, OTTs, social apps, and 100+ premium ad publishers.

The Verdict: Own Your Data. Own Your Growth.

KwikPass solves checkout.

NitroX solves growth.

With NitroX, you get:

• 30-35% verified identification + AI-powered intent scores.
• Full data ownership - download, integrate, and build funnels your way.
• Setup in ~5 minutes via Shopify - no checkout rewires.
• Freedom to choose your stack - integrate with CRMs like Salesforce, WebEngage, Zoho, Clevertap, Zoko, Bitespeed, and more.
• Nitro Ads ecosystem - scale intent-led campaigns across 100+ premium apps.
• Trusted by 2200+ brands driving higher ROAS and incremental revenue.
• Privacy-first architecture - DPDPA-ready, Sandbox-aligned, consent-led.

KwikPass counts users inside its garden.

NitroX converts buyers - in your garden.