We at Nitro Commerce, a leading martech startup, have acquired Zodiac, a quick commerce intelligence platform, as we double down on building an end-to-end autonomous growth stack for D2C brands. The key objective of this acquisition is to help D2C brands solve what we believe is quick commerce's biggest growth blind spot: the lack of real-time visibility and control across fragmented dark store networks.
Quick commerce now contributes 40–50% of incremental revenue for many consumer brands, but most especially SMBs lack visibility into which pin codes are stocked out, where advertisers are wasting money, or why competitors are outselling them in the same neighborhood. This opacity leads to lost sales, excess ad spends, and stalled scale.
To solve this pain point, we are launching Zodiac by Nitro — an AI copilot for quick commerce that deploys AI agents to autonomously track SKUs and optimize demand at a pin code level in real time across platforms like Blinkit, Zepto, and Instamart. It monitors competitors and ultimately delivers outcomes for brands, not just insights.
Unlike traditional dashboards that only display data, Zodiac by Nitro's agentic AI layer translates fragmented signals into real time actions such as reallocating ad spends or nudging teams on replenishment and discounting decisions.
“Speed is the new currency of Indian commerce. While brands struggle with the cost of scaling, Zodiac by Nitro provides them with an AI copilot that makes exponential growth possible. It has autonomous AI agents that do 90% of the heavy lifting, allowing brands to stay on top of the quick commerce game rather than play catch up with evolving industry trends.”
— Umair Mohammad, Founder and CEO, Nitro Commerce
“In quick commerce, the variables such as inventory, ad spends, discounts, and competitor pricing change every minute across hundreds of dark stores. Brands are dealing with the sheer vastness of thousands of SKUs across multiple warehouses, leading to analysis paralysis. By joining forces with Nitro Commerce, we are scaling our Agentic AI model to not just show data, but to actively nudge marketers, unblock POs, and reallocate ad spends in real time. We do not just provide a dashboard; we focus purely on outcomes.”
— Nikhil Garg, Co-founder, CTO of Zodiac AI
This acquisition further strengthens our push to become a unified commerce intelligence platform, spanning ecommerce, retail, and quick commerce. It comes on the back of our recent $5 million funding round, which followed 10X revenue growth and $5 million ARR, as well as our ₹100 crore embedded capital partnership with GetVantage to fund brand expansion.
As quick commerce expands beyond groceries into electronics, fashion, and appliances, we believe AI led autonomous optimisation, not manual growth teams, will define the next phase of D2C scale, both in India and globally.
